What is going on with MoviePass?

I’ve been a MoviePass user for a few months and have been following their (ups and) downs on the media.

I believe the offer is amazing and also think that for some people they just have the best product out there.

There is MoviePass, Sinemia and AMC A-Stubs. For somebudy who goes to the movies a lot, let’s look at the options:

MoviePass

According to their Website it is still $9.95 per month (as of an announcement earlier today, it is actually $14.95 per month). You can watch 1 movie a day (in theory) for that in (almost) any theater anywhere.

Sinemia

$14.99 per month for 3 Movies (including IMAX and 3D)
or $7.99 per month for 2 Movies (no IMAX or 3D)
(almost any theater anywhere)

AMC A-Stubs

3 movies per week for $19.95 per month
(only AMC theaters)

So for an actual movie-goer, 3 movies per month is really not cutting it. That means Sinemia is a no-go for me. I guess it’s better than nothing and it would still save me some money. However I am more thinking about going to the theater 2-3 times per week.

That leaves AMC and MoviePass.

If you live in the Pacific Northwest, there is basically no AMC Theaters around, so that leaves you with MoviePass. I was lucky and got the 1 year-subscription for abut $100 total. A steal! But to be honest, I would pay $20 per month to get what I have right now.

That brings me to the question what MoviePass is trying to do. I personally just don’t get it. They have a product that differs from their two main competitors but still are trying hard to undercut them. I don’t think that’s necessary. Wouldn’t people prefer to pay $20 per month and go to the theater as many times as they want knowing that the company actually will stay around for a while?

MoviePass is in serious trouble financially and I am not surprised. They pay full price for the ticket to the movie theater but get only cents for that dollar from their customers.

It just doesn’t make any sense and I hope they will get their senses back together and come up with a plan that will be sustainable. Let’s keep our fingers crossed that somehow it will happen and people not living in huge metropolitan areas will be able to go to the theater without getting broke in the future.

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